Reliance Brands Limited
Graphic & Motion Design for Various Brands
2021-2022
Description
At Reliance Brands Limited, I worked across a diverse portfolio of luxury and premium labels, creating tailored digital content for platforms like Instagram, Amazon, and AJIO Luxe. My role involved adapting each brand’s unique voice into compelling visuals and messaging that resonated with their target audiences.
Brand: Mothercare
At Mothercare, I focused on creating warm, approachable, and family-centric design content that reflected the brand’s legacy in parenting and early childhood care.
This project allowed me to blend soft, emotive storytelling with functional design, all while working within the trusted, family-first identity of the Mothercare brand
What I did:
Instagram Content
Designed visually engaging posts and stories tailored to new parents and families—promoting products, parenting tips, and seasonal campaigns while staying true to the brand’s nurturing tone.Emailers & Digital Mailers
Developed clean, easy-to-read mailers for promotions, product launches, and festive offers—designed to feel personal, informative, and on-brand.In-Store Graphics
Created store signage, posters, and promotional displays for Mothercare retail locations—ensuring visual consistency across physical and digital spaces and enhancing the customer experience in-store.
Brand: Superdry India
For Superdry, I embraced the brand’s bold, edgy, and street-inspired aesthetic to create high-impact visuals that matched its dynamic retail presence.
This project gave me the creative freedom to push my design skills in a more raw, high-energy direction—experimenting with layout, motion, and type while still aligning with Superdry’s global brand voice. It was an exciting space to blend structure with self-expression, especially across motion and print.
What I did:
Branded GIFs & Motion Assets
Designed looped animations and branded GIFs for digital campaigns and social media—capturing the energy and attitude of Superdry’s urban style.In-Store Video Edits
Edited store videos and digital hoarding content for retail displays—ensuring fast-paced, visually striking visuals that grabbed attention in high-footfall zones.Graphic Design
Created promotional graphics, campaign visuals, and event creatives aligned with Superdry’s bold typography and high-contrast visual language.
Brand: Versace India
At Versace, I had the opportunity to design digital communication assets that reflected the brand’s luxury and sophistication, while also being visually engaging and platform-appropriate.
This project allowed me to blend refined design with platform-specific thinking, while exploring creative ways to make luxury communication feel personal and bold.
What I did:
Emailers
I was given the creative freedom to work with Versace’s iconic brand assets—crafting elegant, high-impact emailers for new launches, seasonal campaigns, and exclusive previews. Each design balanced luxury with clarity, ensuring that visuals and messaging aligned seamlessly with the brand's tone.WhatsApp Creatives
Designed sleek and informative WhatsApp creatives tailored for direct customer communication—maintaining visual consistency with the Versace brand while adapting layouts for mobile-first viewing.
Brand: Tory Burch India
For Tory Burch, I worked on translating the brand’s refined, modern-bohemian aesthetic into digital formats that were both elegant and engaging.
This project allowed me to combine structure with elegance, ensuring every asset felt distinctly Tory Burch while being optimized for its platform and audience.
What I did:
Emailers
Designed clean, stylish mailers for product launches, festive campaigns, and special offers—focusing on sophisticated layout, brand-aligned typography, and seamless mobile responsiveness.GIFs for Social Media
Created animated GIFs for Instagram and other platforms, bringing energy and motion to Tory Burch’s storytelling while preserving the brand’s graceful and polished tone.
Multi-Brand Work
During my internship at Reliance Brands Limited, I had the opportunity to work across a variety of global luxury and premium fashion brands, contributing to both digital and offline campaigns under the AJIO Luxe and brand retail ecosystem.
This experience allowed me to work within the visual systems of several iconic fashion houses while adapting to platform-specific needs and large-scale campaign demands. I learned to balance brand voice, e-commerce function, and high-end aesthetics across every deliverable.
What I did:
AJIO Luxe E-commerce Pages
Designed dedicated brand pages for Paul & Shark, Diesel, Zegna, Bally, and Replay on the AJIO Luxe platform. Each page was crafted to reflect the unique aesthetic of the brand while maintaining consistency with AJIO Luxe’s premium design standards. This involved curating banners, layout structures, and visual hierarchies that balanced commerce with storytelling.Luxury Shopping Festival Hoardings
Created high-impact hoardings and print assets for AJIO Luxe’s Luxury Shopping Festival, combining campaign messaging with luxury-focused visuals to drive footfall and online engagement.Tiffany & Co. Website Banners
Designed elegant, minimalist banners for Tiffany & Co., tailored for both brand and campaign-specific communication. Focused on clean composition and timeless design to reflect the heritage and prestige of the brand.
