Rivian- Logo Animation
Logo Motion Design, Personal Project
2024
About Rivian
Rivian is a pioneering electric vehicle manufacturer focused on creating sustainable, adventure-ready vehicles. Founded in 2009, the brand is known for its innovative all-electric trucks and SUVs, such as the R1T and R1S, designed to combine performance, luxury, and environmental responsibility. With a mission to preserve the planet for future generations, Rivian emphasizes renewable energy, cutting-edge technology, and a commitment to redefining the mobility experience.
Concept
This logo animation for Rivian captures the brand’s innovative and adventurous spirit, aligning with its dynamic identity as a leader in sustainable electric vehicles. The use of diverse colors reflects Rivian’s evolving branding, emphasizing inclusivity, modernity, and its forward-thinking mission of redefining mobility while respecting the planet. This animation seamlessly integrates Rivian’s new branding palette, paying homage to its commitment to progress, sustainability, and innovation while maintaining a sleek and cohesive design aesthetic.
Development Process
The development of the Rivian logo animation began with research into the brand’s adventurous and sustainable identity, focusing on its clean aesthetic and vibrant new color palette. The storyboard outlined a smooth transition from abstract, multi-colored diamond shapes to the iconic logomark and wordmark, symbolizing innovation and exploration. Styleframes were created to define the animation’s tone, blending bold geometry, soft gradients, and vibrant hues like blues, greens, and yellows to reflect Rivian’s commitment to technology, nature, and energy. The final animation embodies the brand’s forward-thinking vision with a polished, modern, and cohesive design.
