Poppi- Logo Animation
Logo Motion Design, Personal Project
2024
About Poppi
Poppi is a brand of prebiotic sodas that are marketed as a healthier alternative to traditional sodas. It is a modern, health-conscious soda brand that redefines refreshment by blending bold flavors with wellness benefits. Poppi's vibrant branding is a standout feature, designed to reflect the brand's playful and health-focused personality. The bold and bright color palette uses a mix of lively hues, such as pinks, oranges, yellows, and greens, to create a fun and energetic visual identity that mirrors the fresh and fruity flavors of its sodas
Concept
Poppi is a playful, vibrant brand known for its health-conscious yet fun approach to soda. For it's logo animation, I wanted to reflect the bubbly, refreshing feeling of the drink. The bright pink color palette aligns with Poppi's youthful branding, and the movement suggests fizz and lightness—almost like the soda itself is pouring into the brand.
Development Process
I started by researching Poppi’s brand values and product aesthetic, focusing on how they emphasize both fun and health. I then explored various bubbly motion effects to convey this in a visual form. Key decisions included keeping the animation fluid and dynamic to mirror the effervescence of soda, with smooth transitions and a focus on vibrancy.
